We started with the hour, not the skin.

A skincare brand that begins with a time of day, and a bottle you can read.

First Light
Dusk
Afterglow
Lantern
Deep Hour

The hour

The last hour before sleep is the quietest one your skin gets. No sun, no screen held close, no make-up. Repair speeds up, and whatever you put on stays where you put it.

So we built a routine around that hour instead of around a skin type. Four steps, twelve minutes, the same order every night: cleanse at nine, treat, seal, and finish with the eyes.

The raw materials

We choose the ingredients before anything else, and we do not hide their colour. Rosehip oil is coral. Blue tansy is blue. Bakuchiol is the amber of strong tea.

Nothing is tinted to match a palette. If a harvest comes in a shade darker, the bottle is a shade darker, and the label says why.

The cut

Every bottle on this site is drawn, not photographed. Each facet is one ingredient, stacked from most to least, so the bottle itself tells you what is inside and roughly how much.

It is the label we wanted on a real shelf: honest enough to read at a glance, and good-looking enough to leave out.

What we print on every bottle

Five things, on the front or the base, in type you can read without glasses.

The percentage of every active: Not just the hero ingredient. Every active, on the front.
pH: Measured for each batch and printed on the base.
The date it was made: Batch and month, so you know how fresh it is.
What it is not for: One plain line on who should skip it.
Where to refill it: The nearest refill point, and the price at 30% less.

A note on this brand

This is a fictional brand created as a design template. Nothing is for sale.

Luma Ritual, its products, formulas, prices and claims were invented to show a design direction.

Back to the Design gallery